HH Global News

On-brand web content written to Tone of Voice (ToV) guidelines
Client
HH Global

Date
2024

Media
Web

Objective
Write on-brand web copy in line with the company’s new tone of voice.

Background
In 2024 I was hired as Senior Content Writer by HH Global, the world’s leading marketing activation partner. A major part of my role at HH is to lead the implementation of the new Tone of Voice (ToV) by writing and edit the company’s editorial content published on its news page.

The work
As Senior Content Writer, I have been tasked with both writing and editing posts written by the agency’s in-house creative studio for sense, clarity and house style.

See for yourself
Browse below to see the list of linked posts. If I wrote a post myself it’s marked as “(written).” If I reworked another writer’s words, it’s marked as “(edited).”

Please note: As this is my current role, this page will be added to as pieces make it through HH’s thorough approvals process and appear on the website.

 


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