Twitter campaign

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The AA

Summer 2014


Promote the AA’s Summer Saviours campaign with an interactive mechanic on social media.

As part of The AA’s summer 2014 campaign, AA vans across the country were shrink wrapped with a flower power pattern. This became the basis for a summer-long Twitter campaign encouraging people to spot the vans and retweet posts containing the #AAHippyvan hashtag. Initially this was incentivised with tickets to Glorious Goodwood, and later with a prize draw for Amazon UK vouchers.

The work
I worked on copy elements for every part of the #AAHippyvan campaign, including tweets, assets, rules, video concepts and descriptions, and ceding it all across social media.

The result
Hundreds of spotter twitpics, thousands of retweets, several thousand additional followers to @TheAA_UK Twitter feed, and many happy competition winners!

See for yourself
Browse below for select examples, or see the complete campaign on Twitter.




YouTube videos

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