My portfolio
Take a look. It's the write thing to do. (Sorry).
I believe creative copy should be simple, relevant, and fun.
So I take a lot of care to understand audience and subject matter before putting pen to paper.
When I do start writing, I like to begin with the ‘why’. I think that if someone cares about your copy, you’re more than half way there. That’s the thinking behind everything you’ll see here.
HH Global News
Resideo Employer Brand Concepts
NIKE Job Posting Style Guide
Responsive Web Ads
Specsavers Branded Recruitment Comms Templates
VCA Associate Veterinarian Flyer
NatWest Open Doors
NatWest Early Careers Videos
Church & Dwight Careers
Merlin Learning Universe
Labcorp Employer Brand Development
Kainos Employer Brand Activation Deck
Glassdoor UGC Photo Guidelines
Behind The Game
Intuitive Surgical Google Ads
Intuitive Surgical EB Videos
DraftKings: The Journey So Far
Banking on a Better Christmas
Kellogg’s Employer Brand Email Templates
Kellogg’s EB Tone of Voice
Work-Life Balance: Helping Your Team Tackle Their Bucket List
Domino’s US Careers Website
One Beyond Software Development Blogs
Kellogg’s EB Social Posts
One2create Marketing Blogs
SG Fleet Blogs
VODEX Blogs
Philspace Blogs
Mental Health Matters
Qwickhose Website
R&G Fresh Blogs
Rewards Runway
Gearing Up
RNLI Summer Appeal 2018
RNLI Shop Relaunch
Fred. Olsen and the RNLI
PayPal #TurkeyDash
RNLI Work
Show Concept: The Real Deal
Gordon Murray Design Tone of Voice
Customer Letters
#MyAASelfie
#DadToTheRescue
#ThanksMum
The AA App
World Book Day
Christmas at The AA
Happy Birthday BIPI
#AAHippyvan
#ThanksDad
AA Driving School
The Rise and Rise of the Well-Connected Home
Kyle Maynard: One Man’s Life with No Excuses
A Race Against Time
Apple Retail
Product Launches
iTunes Festival 2013
#AAGuides
#ithappenedtome
Driving Tips
Fired Up
Windows 7 End of Life Support
Goodbeans
Happy Christmas from the Gamestation Crew!
Twitter fun
Perk Up
BAFTA Game Award 2010
Why I Hate… Resident Evil 4
Reviews N Stuff
Exchange Points For Points
The Gadget Show Live 2010 & 2011
Your Soul Is Ours
Game Reward Card Giveaway
BAFTA Game Award 2009
FIFA 10: Ian Rush Interview
Your Planet Needs You!
Nintendo DSi
Quick Gift Guide
Gears of War 2
The History of Metal Gear Solid
Guitar Hero 3 Rock Pose
Wii Fitness Club
Telling the Microsoft Digital Transformation Story
Briefing Document and Workflow
Piano at SIPConnect 2017
