The AA Driving School
Encourage future, current and recent pupils to engage with The AA Driving School on Facebook.
We were asked to produce a user-generated social media campaign for The AA Driving School that would encourage participation from people at all phases of the learner journey; from early-stage learners, to those about to take their test, and those who have just passed.
I came up with the concept, hashtag, prize ideas and wording, and sketched thumbnail ideas for a designer to take and transform into the mockups below. (The work itself went unused due to budget constraints).
See for yourself