Telling the Microsoft Digital Transformation Story

Targeted Twitter campaign concept

July 2017

Web (social media)

Find a new way to tell the Microsoft digital transformation strategy contained within the company’s 35-page Digital Transformation Report.

In 2016 Microsoft anonymously commissioned a YouGov survey into perceptions and progress around digital working within large companies across a broad range of industries.

The work
My goal was to find a new way to tell this story in a concise and engaging manner. I did this by taking the stats provided within the report, turning those into simplified infographics, and mocking up a series of tweets to be sent from the Microsoft Business Blog. I included some thoughts on targeting this via promoted tweets to capture the attention of the intended audience.

See for yourself
Browse below to see the concept.


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