Father's Day Twitter campaign
The AA

June 2014


Get The AA, specifically its Life Insurance offering, into the social media conversation surrounding Father’s Day 2014.

Father’s Day is a particularly busy period for the world of life insurance. But how do you bring to life such serious subject matter in a way that people will care about and share?

The work
My answer was to go emotive: depicting scenarios the audience could identify with, and subtly framing them in the context of life insurance via the image footer.

The result
A number of Twitter-ratio images published in a series of tweets spanning the week. And one very happy business partner.

See for yourself
Browse below. 

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