Get The AA, specifically its Life Insurance offering, into the social media conversation surrounding Father’s Day 2014.
Father’s Day is a particularly busy period for the world of life insurance. But how do you bring to life such serious subject matter in a way that people will care about and share?
My answer was to go emotive: depicting scenarios the audience could identify with, and subtly framing them in the context of life insurance via the image footer.
A number of Twitter-ratio images published in a series of tweets spanning the week. And one very happy business partner.
See for yourself