#ThanksMum

Mother's Day social media campaign
Client
The AA

Date
March 2015

Media
Web

Objective
Get The AA into the social media conversation surrounding Mother’s Day 2015.

Background
Following the success of the #ThanksDad campaign in 2014, we adapted the concept to align The AA’s products and services with the things that mothers do for their children.

The work
I wrote all of the text that you see in the social media ads below, and worked with a designer to choose images that felt authentic to the sentiment of each post. These were published on social media in the run-up to Mother’s Day and linked to the relevant area of The AA website, giving the campaign a commercial slant.

See for yourself
Browse below.

 


ThanksMum_Books_TWThanksMum_Driving_TWThanksMum_Financial-Services_TWThanksMum_Food_TWThanksMum_Life-insurance_TWThanksMum_Travel_TWThanksMum_TW
Nexium 1 0mg powder Cozaar arb Tricor medication data Where to buy trazodone online in Delaware Buy xyzal from Ohio Online myambutol prescription Buy ventolin 2mg from Washington Arava 201 Brilinta to plavix Cheap etodolac 100 canada