#ThanksDad

Father's Day Twitter campaign
Client
The AA

Date
June 2014

Media
Twitter

Objective
Get The AA, specifically its Life Insurance offering, into the social media conversation surrounding Father’s Day 2014.

Background
Father’s Day is a particularly busy period for the world of life insurance. But how do you bring to life such serious subject matter in a way that people will care about and share?

The work
My answer was to go emotive: depicting scenarios the audience could identify with, and subtly framing them in the context of life insurance via the image footer.

The result
A number of Twitter-ratio images published in a series of tweets spanning the week. And one very happy business partner.

See for yourself
Browse below. 



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