My portfolio

Take a look. It's the write thing to do. (Sorry).

whyI believe creative copy should be simple, relevant, and fun.

So I take a lot of care to understand audience and subject matter before putting pen to paper.

When I do start writing, I like to begin with the ‘why’. I think that if someone cares about your copy, you’re more than half way there. That’s the thinking behind everything you’ll see here.


Gearing Up
Gearing Up
RNLI Summer Appeal 2018
RNLI Summer Appeal 2018
A Race Against Time
A Race Against Time
RNLI Shop Relaunch
RNLI Shop Relaunch
Fred. Olsen and the RNLI
Fred. Olsen and the RNLI
Windows 7 End of Life Support
Windows 7 End of Life Support
Speedster IT Office 365 Page
Speedster IT Office 365 Page
Comparing Office 365 and G Suite
Comparing Office 365 and G Suite
Piano at SIPConnect 2017
Piano at SIPConnect 2017
Briefing Document and Workflow
Briefing Document and Workflow
Gordon Murray Design Tone of Voice
Gordon Murray Design Tone of Voice
Thames Water
Thames Water
Fired Up
Fired Up
Driving Tips
Driving Tips
Christmas at The AA
Christmas at The AA
#ithappenedtome
#ithappenedtome
Happy Birthday BIPI
Happy Birthday BIPI
AA Driving School
AA Driving School
The rise and rise of the well connected home
The rise and rise of the well connected home
Kyle Maynard: One man’s life with no excuses
Kyle Maynard: One man’s life with no excuses
Goodbeans
Goodbeans
Apple Retail
Apple Retail
Product Launches
Product Launches
Happy Christmas from the Gamestation Crew!
Happy Christmas from the Gamestation Crew!
iTunes Festival 2013
iTunes Festival 2013
Perk Up
Perk Up
BAFTA Game Award 2010
BAFTA Game Award 2010
Why I Hate… Resident Evil 4
Why I Hate… Resident Evil 4
Reviews N Stuff
Reviews N Stuff
Exchange Points For Points
Exchange Points For Points
Your Soul Is Ours
Your Soul Is Ours
Game Reward Card Giveaway
Game Reward Card Giveaway
BAFTA Game Award 2009
BAFTA Game Award 2009
Your Planet Needs You!
Your Planet Needs You!
Nintendo DSi
Nintendo DSi
Quick Gift Guide
Quick Gift Guide
Gears of War 2
Gears of War 2
The History of Metal Gear Solid
The History of Metal Gear Solid
Guitar Hero 3 Rock Pose
Guitar Hero 3 Rock Pose
Wii Fitness Club
Wii Fitness Club