Client
The AA
The AA
Date
Summer 2014
Media
Twitter
Objective
Promote the latest AA travel guide books on social media and position the brand as an authority in the UK tourist industry.
Background
The AA may be most famous for breakdown, but it’s also one of the UK’s leading experts in travel, publishing guides chock-full of tourist ideas for all parts of the country.
The AA may be most famous for breakdown, but it’s also one of the UK’s leading experts in travel, publishing guides chock-full of tourist ideas for all parts of the country.
The work
I worked with a designer to establish a photography template for the campaign, and penned the posts, including the #AAGuides hashtag, and tagging in the Twitter handles of relevant attractions.
See for yourself
Browse below see the social media posts.
