UL Solutions
Date
2023
Media
Digital
Objective
Create an employer brand for UL Solutions.
Background
UL Solutions is a US-based market-leader in safety science, producing solutions to some of the B2B and B2C world’s largest safety, security and sustainability challenges. UL commissioned Ph Creative to produce an employer brand. I was tasked with conceptualising three routes and, working with a designer and creative director, writing all rationales, explanations and example creative around it.
We were mandated one line, “Belong to something bigger,” by the client for route 1 and given a broad idea of “head and heart” for route 2. Route 3 was left open for our team to come up with something entirely original.
The result
Following client feedback to deck one, we revisited all three routes and produced a second deck. This meant we produced six routes in all, and that I produced four original EB lines rather than the three of a typical EB project.
See for yourself
You can see stills from the different EB routes below or view the complete decks here:
Click the image to read the copy
Deck 1, Route 1: Belong to something bigger (molecular treatment)
Deck 1, Route 2: We mind what matters
Deck 1, Route 3: Making safety exciting
Deck 2, Route 1: Belong to something bigger (tree treatment)
Deck 2, Route 2: Work at the head and heart of safety science
Deck 2, Route 3: At the centre of safety is you
