Client
Kainos via Ph.Creative
Kainos via Ph.Creative
Date
May-June 2023
Media
Powerpoint deck / Digital PDF
Objective
Write the third deck in Kainos’ employer brand toolkit, centred on activation.
Background
Ph.Creative created the Kainos’ employer brand, summed up by the brand essence line “Our people write our story.” As part of an employer brand, Ph produce a full suite of creative assets, which collectively are called a toolkit.
Ph.Creative created the Kainos’ employer brand, summed up by the brand essence line “Our people write our story.” As part of an employer brand, Ph produce a full suite of creative assets, which collectively are called a toolkit.
The work
While Kainos’ staff headlines (designed to look like employees’ upper bodies) were already pre-written, I was asked to write the vast majority of the rest of this document. This included the introduction text in each slide, social copy, hashtags, body copy in designed ads, plus templates for job descriptions, LinkedIn Inmail, job offers and pillar proof points. I also wrote the designed headline for the pull-up banner all of the lifecycle assets, including the designed headlines.
See for yourself
Browse below to see a PDF of the activation deck.
Click the image to open the deck
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