Client
The AA
The AA
Date
December 2014
Media
Web and video.
Objective
Produce relevant, timely and shareable festive digital content that felt like a good fit for The AA brand.
Background
For Christmas 2014 we identified two key areas of The AA’s business that were ideal for seasonal video content. One was the business’s core product area: roadside breakdown. The other was its Hospitality area, which awards chefs and eateries AA Rosettes (similar to Michelin stars) for levels of excellence.
For Christmas 2014 we identified two key areas of The AA’s business that were ideal for seasonal video content. One was the business’s core product area: roadside breakdown. The other was its Hospitality area, which awards chefs and eateries AA Rosettes (similar to Michelin stars) for levels of excellence.
The work
I was involved with concepting both ideas (including pitching the Christmas video idea to the client), wrote all copy and descriptions for the videos, and penned the social media posts that carried each video. I also coordinated the content from initial idea through to publication to make sure all deadlines were met and all clients had approved.
See for yourself
Browse below to watch the videos and see the social media posts.
Merry Christmas from the AA – on YouTube.
Cooking The Perfect Christmas Dinner – on YouTube
