Client
The AA
The AA
Date
March 2015
Media
Web
Objective
Get The AA into the social media conversation surrounding Mother’s Day 2015.
Background
Following the success of the #ThanksDad campaign in 2014, we adapted the concept to align The AA’s products and services with the things that mothers do for their children.
Following the success of the #ThanksDad campaign in 2014, we adapted the concept to align The AA’s products and services with the things that mothers do for their children.
The work
I wrote all of the text that you see in the social media ads below, and worked with a designer to choose images that felt authentic to the sentiment of each post. These were published on social media in the run-up to Mother’s Day and linked to the relevant area of The AA website, giving the campaign a commercial slant.
See for yourself
Browse below.
