Promote and drive traffic to The AA Bookshop during World Book Day 2015.
The AA has many different business areas that lend themselves well to different “event” days on social media. In 2015 #WorldBookDay was bigger than ever, and The AA was prioritising web referrals as a key KPI for social media. I came up with this competition to fit both that theme and that business goal: sending people to the site to make their choice of book, before returning to social media to post their choice and enter the competition.
I pitched the competition concept and agreed prizes/logistics with relevant internal departments. I then worked with a designer to create the final posts you see below.