Client
Labcorp via Ph.Creative
Labcorp via Ph.Creative
Date
July 2023
Media
Powerpoint deck / Digital PDF
Objective
Help to develop Labcorp’s employer brand concept to get the route purchased by the client.
Background
When I came to this project Ph.Creative was already reasonably far along developing Labcorp’s employer brand. The client had settled on a route summed up by the brand essence line “Embrace possibilities, change lives.” They now needed to finesse the route to get it bought.
When I came to this project Ph.Creative was already reasonably far along developing Labcorp’s employer brand. The client had settled on a route summed up by the brand essence line “Embrace possibilities, change lives.” They now needed to finesse the route to get it bought.
The work
I wrote the two rationales in the deck below, plus penned the subheadings beneath the the ‘My Pursuit’ headlines in the key communications and social pages. I also wrote the headers in the toolkit examples section.
See for yourself
Browse below to see a PDF of the EB development deck.
Click the image to open the deck
0 Comments
Be the first to post a comment.
You must be logged in to post a comment.