Client
Apple Retail, working with Apple Inc.
Date
August 2013
Background
If you attended the iTunes Festival in 2013, chances are you talked to, or were helped by, a blue-shirted Apple Retail employee.
The work
I worked on the strategy and wording for the targeted internal communications campaign which found and briefed those employees.
![](http://www.onthemark.cc/wp-content/uploads/2013/08/iTunes-Logo-2-hero-482x307.jpg)