Clients
VCA Animal Hospitals and Rockwell Automation
VCA Animal Hospitals and Rockwell Automation
Date
Q4 2023-Q1 2024
Media
Responsive Web Ads for Google and LinkedIn
Objective
Write copy for two Ph.Creative clients, VCA Animal Hospitals and Rockwell Automation.
Background
Both VCA and Rockwell employed Ph.Creative to manage their paid recruitment ads across LinkedIn and Google. As Ph’s most skilled digital writer at the time, I was briefed to work on these projects between October 2023 and March 2024.
The work
I wrote variations on headlines, body copy and calls to action (CTAs) within strict character limits which Google and LinkedIn then used to create web ads based on user search terms.
I wrote variations on headlines, body copy and calls to action (CTAs) within strict character limits which Google and LinkedIn then used to create web ads based on user search terms.
The results
From Ph’s paid media specialist:
- 40% reduction in CPA (cost per acquisition)
- On average 20% above benchmark CTR (click through rate)
- Hire costs for roles were reduced by up to 60%.
See for yourself
Browse below to see screengrabs of three of the ads.
Rockwell ad example (LinkedIn)
VCA Animal Hospitals ad example (LinkedIn)
VCA Animal Hospitals ad example (Google)
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