Client
Intuitive Surgical
Intuitive Surgical
Date
March 2023
Media
Google ads
Objective
Write all copy for a series of Google web ads advertising the Intuitive employer brand.
Background
Ph.Creative created the Intuitive’s employer brand, summed up by the flexible brand essence line “Prove/Proving what’s possible.” As part of the collateral, I was asked to produce wording for Google Ads using personas defined using in-depth research from Ph’s strategy team.
Ph.Creative created the Intuitive’s employer brand, summed up by the flexible brand essence line “Prove/Proving what’s possible.” As part of the collateral, I was asked to produce wording for Google Ads using personas defined using in-depth research from Ph’s strategy team.
The work
Using the provided personas, alongside real employee quotes from footage used for the EB video project, I wrote two different kind of headlines: quote-led and brand-led. You can see both kinds below.
See for yourself
Browse below to see the ads.
Click an image to read the copy
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