Client
The AA
The AA
Date
2014-15
Media
Video.
Objective
Position The AA as an expert on driving with snappy, short videos that got across practical seasonal road tips in a characterful and charming way.
The work
I partnered with the AA’s Drivetech team to define the right advice. I then wrote it out to fit a storyboard, partnered with a videographer who brought it to life, and made amends to phrasing that didn’t quite work. Ultimately it was my job to make sure that each video told a coherent, convincing story in the short time available.
I partnered with the AA’s Drivetech team to define the right advice. I then wrote it out to fit a storyboard, partnered with a videographer who brought it to life, and made amends to phrasing that didn’t quite work. Ultimately it was my job to make sure that each video told a coherent, convincing story in the short time available.
See for yourself
Browse below to watch the videos.
#DrivingTips
#AutumnDriving
#WinterDriving
