Client
Game
Game
Date
March 2010
Media
Web
Objective
For customers without a Reward Card: Promote sign-ups to the Game Reward Card loyalty scheme.
For customers with a Reward Card: Encourage them to check and update their details.
Background
By analysing customer data, Game discovered that its customers could be broadly broken down into four ‘types’: People who shopped mostly in stores; those who shopped mostly online; customers that did both; and ones who’d never shopped at Game before. To encourage those without a Reward Card to sign up, Game would give away 10,000 Reward Points (worth £25) to one lucky winner each week via an embedded slot machine.
By analysing customer data, Game discovered that its customers could be broadly broken down into four ‘types’: People who shopped mostly in stores; those who shopped mostly online; customers that did both; and ones who’d never shopped at Game before. To encourage those without a Reward Card to sign up, Game would give away 10,000 Reward Points (worth £25) to one lucky winner each week via an embedded slot machine.
The work
I wrote copy addressing each of the above-mentioned groups. It explained the benefits of the Reward Card scheme for their particular preferred way of shopping, along with the added benefit of the 10,000 point Reward Card Giveaway.
Click an image to read the copy
