Kellogg’s (Although as you’ll see in the PDF, in internal comms they insist on being called ‘Kellogg’)
Word a set of email templates for the Kellogg’s employer brand.
Ph.Creative created the Kellogg’s employer brand, summed up by the brand essence line “So, make it happen.” As part of an employer brand, Ph produced a full suite of creative assets, which collectively are called a toolkit.
Following work on the Kellogg tone of voice guide and social posts, I was briefed to create the wording for a set of email templates that encompassed different themes. These would be sent to internal audiences at different stages of the hiring cycle. Curiously, the original brief only asked for headlines, but I used my expertise to establish that we would in fact need a subject line, headline and call to action to create effective templates. So, that’s what I produced!
See for yourself
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