Date Media Objective Background The work Importantly, I included a coding system within the ‘Job no.’ field which allowed Resourceful to file and find briefs easily within their archive. In the example given below, ‘RM’ stands for Resourceful Marketing, indicating the work being produced is for the company itself – eg, a rewrite of the business’s own website. See for yourself
Resourceful Marketing
June 2017
Digital/printed briefing document.
Create a briefing document and workflow which could allow Resourceful Marketing to brief creatives in an organised, structured manner, and archive briefs for later reference if required.
In a copywriting career spanning over a decade so far, one thing I’ve come to rely on more than anything else is a good, solid brief. So when I started working with Resourceful, I was dismayed to discover they didn’t have an established briefing process.
Using Microsoft Word, I created a simple template which covered everything a writer or designer might need to know to work effectively with Resourceful. This included not only fields for the details of the work, but also boxes that indicated the deadlines for each person working on the brief – so that, for instance, the copywriter could see how a missed deadline on their end might impact the designer and client deadlines down the line.
Browse below to see the briefing document.
