Client
The AA Driving School
The AA Driving School
Date
2015
Media
Facebook
Objective
Encourage future, current and recent pupils to engage with The AA Driving School on Facebook.
Background
We were asked to produce a user-generated social media campaign for The AA Driving School that would encourage participation from people at all phases of the learner journey; from early-stage learners, to those about to take their test, and those who have just passed.
We were asked to produce a user-generated social media campaign for The AA Driving School that would encourage participation from people at all phases of the learner journey; from early-stage learners, to those about to take their test, and those who have just passed.
The work
I came up with the concept, hashtag, prize ideas and wording, and sketched thumbnail ideas for a designer to take and transform into the mockups below. (The work itself went unused due to budget constraints).
See for yourself
Browse below.
