DraftKings: The Journey So Far

Client update video
Client
DraftKings via Ph.Creative

Date
January 2023

Media
Video

Objective
Write a script with graphical direction to tell the ‘journey so far’ in the employer brand project between the client and agency Ph.Creative.

Background
Ph.Creative created the Draft Kings employer brand, summed up by the brand essence line “Own what’s next.” To help update the client on the status of the project, I was tasked with writing a short one-minute video script that would include visual direction for Ph’s animation team.

The work
I wrote the treatment based on insights from Ph’s strategy team and submitted it to the Ph animation team, who subsequently developed it into the video you can see below.

See for yourself
Browse below to watch the final video.

 


Click play to watch the video

 

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