Client
Apple Retail
Date
Various (2011-2013)
Media
Digital
Objective
Communicate everything stores needed to deliver an incredible launch day experience.
Background
Launch day at the Apple Store. There’s nothing quite like it. Behind the scenes, there’s so much to prepare. So much to do. It’s a big logistical challenge.
The work
I worked as a writer on the targeted strategic launch campaigns for iPhone 4s, The New iPad, iPhone 5, iPhone 5s, and all related software.
I could say more. But then I’d have to kill you…
