Introduce the Rock Pose competition and encourage customers to enter it.
To promote the launch of Guitar Hero 3, publisher Activision gave Game a real Guitar Hero branded Gibson Les Paul guitar to give away as a competition prize. Game decided to run a photo competition encouraging customers to pull their best rock pose. This video was conceived to introduce the concept.
I worked with the Marketing team to write the competition copy… oh, and that’s me in the video. I still have the braces.
The video was published on Game’s website and YouTube channel, and promoted in both the Game newsletter and a targeted emailer.