One2create Marketing Blogs

Thought leadership editorial for digital marketing agency

Client
One2create

Date
November 2020-October 2022

Media
Web

Objective
Write regular search engined optimised (SEOd) blogs to promote the agency’s services.

Background
I spent two years at marketing agency One2create as their most senior writer. This meant managing the blog calendar and penning client blog articles, along with web copy and social posts. When I wasn’t doing that, I also wrote blogs for the agency’s own website to promote its services and position it as a thought leader in the digital marketing space.

The work
I wrote regular blog articles for the agency, which often meant conducting deep research into digital marketing topics or interviewing the subject experts within the O2C team and turning those chats into keyword-driven editorial content. Occasionally I briefed these articles to a more junior writer and edited their work, feeding back and coaching them on how to improve their approach to commercial editorial.

See for yourself
Browse below to see the blog index.

 


One2create blog index

0 Comments

Be the first to post a comment.