Client
Specsavers via Ph.Creative
Specsavers via Ph.Creative
Date
November 2023
Media
Digital and Print Employee Comms
Objective
Rewrite Specsavers’ recruitment materials and offer letter in its new employer brand tone of voice.
Background
Ph.Creative created the Draft Kings employer brand, summed up by the brand essence line “Feels like Specsavers.” As part of Ph’s revamp of the company’s hiring efforts, it was asked to look at rewriting the company’s external recruitment comms.
Ph.Creative created the Draft Kings employer brand, summed up by the brand essence line “Feels like Specsavers.” As part of Ph’s revamp of the company’s hiring efforts, it was asked to look at rewriting the company’s external recruitment comms.
The work
Taking the old, extremely lengthy Specsavers job specs and offer letter, I rewrote the copy into the versions you see below, working in the essence of ‘feels like Specsavers’ throughout the messaging.
See for yourself
Browse below to read the comms.
Click an image to read the copy
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