Nintendo DSi

Preorder video

Client
Game

Date
March 2009

Media
Video

Objective
Encourage preorders of Nintendo’s new DSi handheld console.

Background
The third version of the hardware in six years,┬áNintendo’s DSi was a much harder sell than the two previous models. Encouraging customers to preorder wasn’t going to be easy. So Game commissioned the creation of a video to show the benefits.

The work
I storyboarded the video, supervised filming, and worked with the video designer on the final product. I also appeared in the video itself. (That’s me with the terrible over-acting).

The result
The video was featured prominently on the front page of Game’s Nintendo DSi microsite. This was both merchandised on the Game website, and linked to from the Game newsletter and a targeted email campaign.

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