Encourage people to engage with staff on The AA Driving School stand at The Royal Highland Show 2014.
The Driving School area of the business briefed us to create two pull-up banners that could act as a conversation starter between attendees of the show and AA staff manning the stand.
I identified two key sets of USPs for The AA that could act as the jumping-off point for customers to engage with the brand. The first was a conventional but effective listing of credentials and sign-up offers. The second used AA-owned stats to hammer home the importance of safe driving, and The AA Driving School’s role as a leader in that field. In each instance I gave the call to action as “Ask us” to encourage conversation.
See for yourself
Browse below to see the final designs.