Your Planet Needs You!

Marketing email creative concept

September 2009

Direct marketing email

Encourage customers to preorder Halo 3: ODST for Xbox 360 by highlighting brand-exclusive pre-order bonuses.

The latest release in Microsoft’s blockbusting Halo franchise, Halo 3: ODST was one of the biggest game launches of 2009.

Gamestation had been able to secure exclusive in-game content for their customers: a playable version one of the series’ most popular cult characters, Sgt. Johnson.

The work
As a copywriter I take an unusually visual approach to my work. This is a good example. Noticing the images we’d been provided of the Sgt. Johnson character looked a little like the “Your Country Needs You” WWII posters, I partnered with design to see if we could create something on-brand which riffed on that theme.

The work you see below was the result; mixing the catchy headline with Gamestation’s established bullet-driven house style for marketing mailers.

The text

Your Planet Needs You!

  • To don the elite armour of the Orbital Drop Shock Troopers!
  • To discover the secrets of New Mombasa!
  • To team up with friends and survive epic Firefights!
  • To battle in all-new Halo 3 maps!
  • To drive the Covenant off Earth!

How to enlist…

Preorder Halo 3: ODST from and have it delivered to your door for launch on 22nd September.

Limited numbers of ODST Controller Packs are still available for Special Recruits!

Benefits of enlisting…

  • Download playable SGT Johnson on new multiplayer mode ‘Firefight’.
  • Access to the Halo: Reach Multiplayer Beta next year.

Join the fight…

Pre-Order Halo O.D.S.T today!



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