Driving Tips

Seasonal advice videos
Client
The AA

Date
2014-15

Media
Video.

Objective
Position The AA as an expert on driving with snappy, short videos that got across practical seasonal road tips in a characterful and charming way.

The work
I partnered with the AA’s Drivetech team to define the right advice. I then wrote it out to fit a storyboard, partnered with a videographer who brought it to life, and made amends to phrasing that didn’t quite work. Ultimately it was my job to make sure that each video told a coherent, convincing story in the short time available.

See for yourself
Browse below to watch the playlists.

 

 


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