Client
Thames Water (via 23red)
Thames Water (via 23red)
Date
April 2016
Media
Printed letters.
Objective
Rewrite Thames Water’s customer-facing letters into the brand’s new house style.
Background
I was employed by London-based agency 23red to work at the office of their client Thames Water in Reading, helping to bring brand’s customer-facing literature in-line with the agency’s newly-produced tone of voice guidelines.
I was employed by London-based agency 23red to work at the office of their client Thames Water in Reading, helping to bring brand’s customer-facing literature in-line with the agency’s newly-produced tone of voice guidelines.
The work
I worked at Thames Water for around two months, taking the old, corporately-worded comms and rewriting them to sound more concise, approachable and human, in keeping with the new tone of voice guidelines from 23red which summed up the brand’s voice as ‘Refreshingly Clear’.
See for yourself
Browse below to see samples of the differences between old and new wording.
Delayed Work Letters: Old vs New
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