How should brands approach social media?

I had an interesting discussion recently with a colleague. They were adamant that using advertising techniques is the best way for a brand to get the most from social media. By social media advertising techniques, I mean: Find something you want to sell: Could be a particular product or your brand’s big USP Identify a

Good Ad / Bad Ad #1

Here are two recent TV ads that’ve gotten my attention—for very different reasons. Good Ad: Volkswagen’s “Tall Girl” For my money, a great video ad has two things: 1. A scenario that’s relevant to the product it’s promoting. And, relevant to that… 2. A hook the intended audience can identify with. This ad for Volkswagen’s