Good Ad / Bad Ad #1
![](http://www.onthemark.cc/wp-content/uploads/2014/04/volkswagen-up-484x259.jpg)
Here are two recent TV ads that’ve gotten my attention—for very different reasons. Good Ad: Volkswagen’s “Tall Girl” For my money, a great video ad has two things: 1. A scenario that’s relevant to the product it’s promoting. And, relevant to that… 2. A hook the intended audience can identify with. This ad for Volkswagen’s →